Signature Reserve is a semiannual event where the agency embarks on an internal passion project. A peer-elected committee solicits ideas, chooses a challenge and drives the execution through 250 hours of billable time. As ambassadors for the agency, the committee engages the various groups to deliver the final work. We drink. We laugh. We cry. We repeat.
Quarterly, the agency goes dark for 24 hours creating a bonus day where everyone can work on whatever they want so long as they present to the agency at the end. Bonus day allows the agency to experiment with roles, responsibilities, new ideas and methods. The result is a mix of R&D, new products and services, innovation in agency processes and the occasional DIY keggerator. Many Bonus Day projects become candidates for our Skunkworks program, and all of them inspire us and make us better partners for our clients.
Having a thriving culture of innovation and programs that generate ideas and products create opportunities that sometimes warrant commercial exploration. Our Skunkworks program facilitates the research and development of the most viable opportunities. Opportunities are brought before agency leadership, vetted, and if chosen, produced during client gap time. Once ready for commercial exposure, the opportunities are taken to market through a proprietary platform. Skunkworks not only gives the selected IP a shot at the big time, but it creates a conduit between our agency and the market without taking our eye off the ball.