Lately, we’ve been thinking about the differences between powerful brand experiences and mediocre ones. How do they differ? What do brands do right, and what could they do better? We believe insight, desire and utility distinguish the great brand experience from the second-rate. But how do you achieve marketing’s age-old hat trick? Through research, design... Read ›
Rewind is our weekly More post where someone from our brand experience agency curates his or her favorite news from the week before. This week’s post is brought to you by Project Manager Kaylin B. Kaylin’s favorite dance move is anything performed by Chandler Bing. And while we’re on the subject of the early 2000s, Kaylin has... Read ›
Do you spend as much time lacing up your running shoes as you spend admiring the lacing in a pint glass? Do you finish an intense run with something other than Gatorade? Like a healthy natural liquid packed with B-vitamins, selenium, magnesium and fermented sugar? Would you like a six-pack with your six-pack? Then it’s... Read ›
This article was also posted on iMedia Connection by our content strategist/copywriter Tom M. We liked it so much, we decided to repost it on More. WIRED’s impact on the tech industry is incalculable, but undeniable. This year, the magazine celebrates its 20th birthday with an anniversary issue. Be sure to get it online or at Barnes & Noble... Read ›
Today, Favourite Website Awards chose Mutual of Omaha’s My Wild Kingdom app as Mobile of the Day! We’re proud to receive this prestigious honor for the work we partnered with Mutual of Omaha to complete. This is our second FWA Mobile of the Day. We won our first in November 2011 for the I Smell... Read ›
Rewind is our weekly More post where someone from our brand experience agency curates his or her favorite news from the week before. This week’s post is brought to you by Junior Engineer of Software Design and Development Nabile C. Nabile is originally from the Ivory Coast in West Africa. The strangest place he’s ever been,... Read ›
President of the New York Public Library Anthony W. Marx published a New York Times op-ed today focused on the rise of e-books. The article explores how libraries are struggling with the increasing demand for digital content and negotiating with major publishing houses to make e-books more widely available to the American public. According to... Read ›
Rewind is our weekly More post where someone from our brand experience agency curates his or her favorite news from the week before. This week’s post is brought to you by Content Strategist/Copywriter Tom M. Tom is a writer, musician and human, though not necessarily in that order. The strangest place he’s ever been is Emily... Read ›
For Bonus Day, we built Mantastic, a proof-of-concept iOS app, on the idea of a competitive photo-sharing platform through which users can submit personal photos and receive a score crowd-sourced from the app’s user base. Mantastic calls users to prove their manhood (menhood?) against friends and family. To get started, players take a photo of... Read ›
Rewind is our weekly More post where someone from our brand experience agency curates his or her favorite news from the week before. This week’s post is brought to you by Engagement Director Andrew W. Andrew got into advertising after competing in the National Student Advertising Competition in college. One time, he camped out in the Boulder... Read ›