What Makes Us Snack, & Consumer-Driven CPG News

What Makes Us Snack, & Consumer-Driven CPG News

Here’s our take on recent news from the consumer packaged goods (CPG) industry, one of Phenomblue’s four focus industries. Back In The Game “Bringing Hostess products back to market was truly a herculean effort,” Hostess Brands Rich Seban told BakeryandSnacks.com in a recent interview. “While the snack cakes have obviously been around for generations, this... Read ›

Web Communicators on #HigherEd #HEWebPitt

What happens when higher educations meets web professionals? HighEdWeb Pittsburgh. “Helping you learn and grow in your higher education career, no matter how you do it.” Last week, this regional conference welcomed a variety of web communicators (including developers, designers, marketers, social media experts, etc.) working within higher education to “learn, share, network, and grow.” Conference... Read ›

Phenomblue Approved: Pharma/Health Trends

Phenomblue Approved: Pharma/Health Trends

An increased focus on quality, collaborative research, making science and real-time responses … all seemingly positive shifts we’ve witnessed in the pharma/health industry recently. Today, we share news and trends relating to these topics and more, plus our own strategic insights, as part of our ongoing More series. Real-Time Healthcare Thru New Apps “In the... Read ›

SXSWedu, MOOCs, SAT, Federal Rating System: Opinions in Higher Ed Edition

SXSWedu, MOOCs, SAT, Federal Rating System: Opinions in Higher Ed Edition

For last week’s SXSW Interactive Festival, we coupled the most relevant content and media with our own strategic insights on Coverage (read more about it here). But before this year’s SXSWi even kicked off, SXSWedu welcomed 6,500 of “education’s most energetic and innovative leaders from all backgrounds of the learning landscape including teachers, administrators, university... Read ›

Trending Coverage: 2014 SXSWi Recap

For the past five days, our team (along with the help of a few very savvy, and much appreciated, interns) has meticulously combed through SXSWi coverage, coupling the most relevant content with our own strategic insights. To highlight the best content and distill the essence of SXSWi, our Coverage tool provides utility to executive leaders who... Read ›

You’re Covered: 2014 SXSW Interactive Festival Is On!

In today’s content-heavy media landscape, you’re likely used to sifting through an excessive amount of news to identify what’s meaningful to you – but that doesn’t make it right. Attention Business and Marketing Leaders … we’re talking to you. Visit Coverage for the next five days for compelling and cutting-edge content from the SXSW Interactive Festival... Read ›

Out-of-Stock Options, Same-Day Shipping and Other News in Retail/E-Commerce

Out-of-Stock Options, Same-Day Shipping and Other News in Retail/E-Commerce

Today’s post in our ongoing More series discusses news and trends affecting the retail/e-commerce industry, one of our agency’s four focuses. Social and mobile continue to change the way we shop, and our purchasing considerations are increasingly becoming a 24×7 landscape. At Phenomblue, we excel at helping our clients acquire — and keep — new customers.... Read ›

Segmentation, Gamification…and Free Samples

Segmentation, Gamification…and Free Samples

Today’s post in our ongoing More series discusses news and trends affecting the consumer packaged goods (CPG) industry, one of our agency’s four focuses. Whether the goal for our CPG clients is to increase sales, introduce a new product or improve their brand, we produce experiences that don’t just look cool — they deliver results.... Read ›

New Work: Click2Science and ‘The Moment it Clicks’

If you work in or follow the education industry, you’re likely familiar with the acronym STEM (science, technology, engineering, math). It’s become a buzzword of sorts, for good reason, as an increasing number of studies connect teaching STEM skills to students with improved critical thinking and science literacy, helping enable the next generation of innovators.... Read ›

More Transparency, Collaborative Competition and Other News in Pharma/Health

More Transparency, Collaborative Competition and Other News in Pharma/Health

As part of our new ongoing More series, today’s post will concentrate on news and trends, along with our own strategic insights, within pharma and health, one of our four focus categories. For nearly ten years, we’ve been creating work that transcends the patient-consumer divide. By staying on top of global shifts in regulations, the... Read ›