Welcome Kate Fitch, Jill Rohde & Brady Jacobsen

Meet the newest three members of our team – Kate Fitch, Jill Rohde and Brady Jacobsen (in order above). Kate Fitch joins Phenomblue as an Associate Creative Director, specializing in copy. Born and raised in Omaha, Kate has spent the last few years in Kansas City working at Meers, Kalamazoo with Biggs|Gilmore (now VML) and Chicago, attending... Read ›

Boost Your Ratings, Keep Students Engaged and Other Higher Ed News for Summer

Boost Your Ratings, Keep Students Engaged and Other Higher Ed News for Summer

While many students may be out of the classroom for vacation, this summer will serve as a time for reflection and preparation for school administrators. Today’s post is a carefully curated and relevant resource for the modern higher ed marketer, highlighting recent news and trends within the space. Summer Apps…The New Summer Camp Last year,... Read ›

Rethinking Retail/E-Commerce

Rethinking Retail/E-Commerce

This week’s post on recent news from within the retail/e-commerce space has an accidental theme of sorts. We’re rethinking recent, and popular, industry trends. “Your Website Should Be What Your Audience Needs” Most people aren’t visiting consumer-facing, corporate brands’ websites these days – nearly 70% of Fortune 100 corporate websites recently experienced significant traffic declines, and 90%... Read ›

Digital Isn’t Dead. It’s Iterative. More From The SoDA Report.

“We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? We dive into all of these questions... Read ›

What Makes Us Snack, & Consumer-Driven CPG News

What Makes Us Snack, & Consumer-Driven CPG News

Here’s our take on recent news from the consumer packaged goods (CPG) industry, one of Phenomblue’s four focus industries. Back In The Game “Bringing Hostess products back to market was truly a herculean effort,” Hostess Brands Rich Seban told BakeryandSnacks.com in a recent interview. “While the snack cakes have obviously been around for generations, this... Read ›

Web Communicators on #HigherEd #HEWebPitt

What happens when higher educations meets web professionals? HighEdWeb Pittsburgh. “Helping you learn and grow in your higher education career, no matter how you do it.” Last week, this regional conference welcomed a variety of web communicators (including developers, designers, marketers, social media experts, etc.) working within higher education to “learn, share, network, and grow.” Conference... Read ›

Phenomblue Approved: Pharma/Health Trends

Phenomblue Approved: Pharma/Health Trends

An increased focus on quality, collaborative research, making science and real-time responses … all seemingly positive shifts we’ve witnessed in the pharma/health industry recently. Today, we share news and trends relating to these topics and more, plus our own strategic insights, as part of our ongoing More series. Real-Time Healthcare Thru New Apps “In the... Read ›

SXSWedu, MOOCs, SAT, Federal Rating System: Opinions in Higher Ed Edition

SXSWedu, MOOCs, SAT, Federal Rating System: Opinions in Higher Ed Edition

For last week’s SXSW Interactive Festival, we coupled the most relevant content and media with our own strategic insights on Coverage (read more about it here). But before this year’s SXSWi even kicked off, SXSWedu welcomed 6,500 of “education’s most energetic and innovative leaders from all backgrounds of the learning landscape including teachers, administrators, university... Read ›

Trending Coverage: 2014 SXSWi Recap

For the past five days, our team (along with the help of a few very savvy, and much appreciated, interns) has meticulously combed through SXSWi coverage, coupling the most relevant content with our own strategic insights. To highlight the best content and distill the essence of SXSWi, our Coverage tool provides utility to executive leaders who... Read ›

You’re Covered: 2014 SXSW Interactive Festival Is On!

In today’s content-heavy media landscape, you’re likely used to sifting through an excessive amount of news to identify what’s meaningful to you – but that doesn’t make it right. Attention Business and Marketing Leaders … we’re talking to you. Visit Coverage for the next five days for compelling and cutting-edge content from the SXSW Interactive Festival... Read ›