Earlier this month we launched a Facebook app for TUMS. To check out this brand experience, visit Our Book or watch the video above.

TUMS, along with our partners at Grey, were looking to give Facebook users the opportunity to enter to win a trip to the TUMS 500 Weekend in October and an interactive online experience with the potential to go viral. We responded with the concept, wireframe and app for a Facebook Food Fight Game. Users can throw food at profile pictures of friends with the click of their mouse throughout three different themed levels. After playing, users have the option to share their score with their Facebook friends that are now covered in food. Scores can also be shared across Facebook, Twitter and through email.

We’ve also recently added even more projects to Our Book so be sure to check those out as well!