Bonus Day. Skunkworks. Signature Reserve.
Three internal initiatives of agency innovation that have sparked the creation of projects you’ve come to know and love. Daydreamer, our office kegerator, HelloQR, GhostGrab, Movie Lotto and many more – all projects that have also helped make us better business partners. These initiatives help Phenomblue provide better client solutions, increase our product cycle expertise and gain new insights and technologies.
Today, customer perceptions of your brand are now shaped by functional and emotional experiences with interfaces and software – not just with your goods or services. People care about utility or something that offers relevancy to their lives. Your business gains this relevancy by presenting tools and products that people can use. The “products” you offer can be software for use on phones, in a kiosk, anywhere that provides customers with a useful experience. In other words, people now care about how your brand is innovating, too.
We’ve outlined our initiatives and detailed how they work for us in our newest guide, Innovation: Your Only Path to Survival/Success. Get it now by clicking below!