Today, effective experiences are defined by interaction and meaningful engagement. In response, a complex landscape of online, offline and hybrids have arisen, positioning their services and solutions with words like digital, traditional and integrated. Marketers can no longer rely on simply implementing trendy functionality and incorporating buzzwords though. As digital has lost its meaning, the future of advertising and marketing will be about what it has always been though—the interaction model.
Recently, our team put together a guide, “Digital” is Dead (Duh, What That Really Means for You), on this topic. It’s available for download now. Learn how:
- Defining digital in the context of the past, present and future will help position your brand
- Pairing interaction models can produce a cumulative desired experience
- Today’s complex landscape of marketing could facilitate more integrated work