Based in Southern California, beverage company AQUAhydrate is the water of choice for celebrities and athletes aplenty. Singer P. Diddy and actor Mark Wahlberg are key investors and fanatics themselves. Athletes including All-Pro Vince Wilfork of the New England Patriots and professional women’s basketball player and Olympic Gold Medalist Delisha Milton-Jones choose AQUAhydrate. The USA Men’s and Women’s Water Polo Teams also chose AQUAhydrate as their sports beverage of choice as they trained for the 2012 Summer Olympics.
A recent rebrand called for the beverage company’s website (v1) to be overhauled and redesigned. With the goal to create cultural connections within the community, the site features the brand’s mission, points of difference and upcoming events. The site utilizes responsive design and development to work across a variety of platforms for the consumer at home and on-the-go. A store locator was integrated with Google Maps for site visitors to easily discover where AQUAhydrate can be found nearby.
The mission of AQUAhydrate is to create, craft and deliver innovative and high quality beverages that provide a healthy balance of nutritional benefits. It’s a great tasting, clean and refreshing supercharged alkaline water that helps support overall health and wellbeing. Analytics have been implemented for the client to receive insights on where people are searching for the product and what products they’re interested in.
This beverage company now has a new look and the branding to effectively make its mark within the community and inspire others to perform at the top of their game.