It’s that time again for Rewind – where one of us recaps our favorite news from the week. Anything that has to do with what our brand experience agency does goes. This week, we hear from Andrew W., director of engagement at Phenomblue Omaha. A new father to a second baby boy, Andrew is a lover of Americana art and music - telling us that the blues, microbrews and BBQ make for the greatest casual gatherings. His role at Phenomblue allows the opportunity to travel all over the U.S., though he admits he’s partial to his old hometown of Chicago and getting back whenever possible.
You’re lacking the budget to connect your consumers with your brand via mobile? If you’re in business to do business, you may want to read this Business Insider piece on “Twenty Big Trends That Will Dominate America’s Future” and circle back to confirm that your short (and long term) strategies are in sync to dominate!
Ode to my fair Windy City peeps – wow to anyone lucky enough to experience this ensemble at one of the North Side’s most spectacular venues. Rain or not, this sounds like a historical experience! Always a Boss fan, that’s just American. But Tom Morello has quickly gained mucho traction on my set list the last year or so.
Shepard Fairey may be a rebellious art icon, but he’s also a man I view as forever changing the face of street art by bringing it into the limelight of the mainstream. Well, he was finally slapped with a sentence of two years probation and a $25,000 fine for tampering with evidence in his copyright battle. I’m sure he could easily pay off the fine with the proceeds from his next 24″ x 36″ print. Sadly though, yes, the likeness is there. Many love the man’s art though, and I think he’ll be forgiven.
Simple, retro-loving gamer? New addictive mobile game notice.
So my last article is from today, but I guess that’s the incentive in posting Rewind on Mondays. The way agencies (specifically digital agencies) view content today and how it fits into the “agency machine” (brand strategy) has definitely shifted, and here’s an interesting Ad Age article that is in line with our own Phenomblue philosophy. I particularly like this:
“This isn’t just a Facebook thing. It isn’t just a Twitter thing. It’s about building real-time content that is feed-worthy. There will be hits and misses, but if you’re consistently publishing, the hits will be bigger and more frequent.”