This morning, Phenomblue president and CEO Joe Olsen will help kick off the MultiScreen Summit in Hollywood by participating in the summit’s first panel – Form Factor Rules: Dictating the Scope and Activity on the Screen.

To accompany the presentation and provide our readers at home with more, we’ve put together a guide on Four Strategies to Succeed in a Multiscreen World – download the guide below. We’ve crafted four strategies, along with insights and takeaways, to help your business keep up with today’s lightening-fast shifts in consumer behavior. Find out more on how to:

• Define the goals of your customers
• Identify and understand which screens your customers prefer
• Determine how multiple screens help your customers achieve their goals
• Locate where your customers are using their devices