“The new University of Nebraska-Lincoln Go Big virtual tour will allow our students, who may not be able to physically visit campus, to still have a vibrant campus experience. They are able to picture themselves on campus and relate to current students through the videos. We had a fantastic partnership with Phenomblue throughout this project. We had a vision for what the tour would accomplish and Phenomblue helped bring that vision to life.“
– Amy Grantzinger, Director of Marketing and Communications, Enrollment Management & Academic Services, University of Nebraska-Lincoln
Recently, the Undergraduate Office of Admissions engaged Phenomblue to design and develop an all-new recruiting brand experience. To effectively reach a new set of potential students and fulfill a university-wide initiative to increase enrollment, the Go Big virtual tour was introduced.
The microsite features two unique tours leading potential students through either Think Big (a look at the academic side of campus) or Live Big (a look at where life experiences will happen for students on and off campus). The site integrates parallax for site visitors to not only navigate the tours, but also feel immersed in and around the campus while discovering videos, more information and campus keys.
The University of Nebraska-Lincoln (UNL) is Nebraska’s oldest university – originally built on just four city blocks, today it’s also the state’s largest university. In 2012, a record number of degrees were awarded during UNL’s commencement, but there’s never too much of a good thing for the Undergraduate Office of Admissions.
After the Big Red made the jump to the Big Ten, the Omaha World-Herald reported UNL Chancellor Harvey Perlman now “sees the university attracting higher-quality candidates for campus academic posts, collaborating with its new conference colleagues on cutting-edge research and garnering more interest from potential students within the league’s wide geographic footprint.” The Go Big virtual tour implements updated branded content and interactive strategy to effectively reach this new set of potential students.