The Digital Society (SoDA) recently released the first volume of its biannual publication The SoDA Report 2015. On page 78, Phenomblue Executive Creative Director Jonathan Tvrdik discusses why it’s more important than ever for organizations to develop clear strategies that extend out of briefs, laddering up to why the business is doing what it is […]
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We’re pleased to announce a few recent additions to our team. Prior to joining Phenomblue as Vice President of Sales and Marketing, Gabe Romero spent more than fifteen years gaining business experience in both national and international sales management. Gabe’s experience includes managing business and operations for specific business units, including profit and loss reporting, […]
“If the digital age was about building communication lines, the connected age is about linking & focusing them.” http://sodareport.com
LA artist ‘El Mac’ brings mural to Northeastern campus http://www.bostonglobe.com/metro/2015/05/05/los-angeles-artist-brings-mural-northeastern-campus/kkjZX13dpEZUtX2WEV2JjM/story.html?event=event25 … via @BostonGlobe
Missed the #SoDASession live from Austin? Watch all the interviews, panels & other vital content now on YouTube https://www.youtube.com/channel/UCCsA6EnVoGrgkslH3Po1wHA …
New Office Manager position is up on our Careers page, to assist w/ administrative support & front office activities http://bit.ly/1xFvgZf
Phenomblue CEO Joe Olsen speaking now at SoDA Session – Adapting to Human Behavior in the Connected Age. Live stream from Austin at http://soda.phenomblue.com.
Look for today’s #SoDASession later this week – we’ll be posting it along with additional takes like this one.
By Joe Olsen, Phenomblue President and CEO Throughout my career, “brand” has always been one of the most misunderstood enigmas by both clients and colleagues. The Merriam-Webster dictionary defines “brand” as a like series of products. While Wikipedia describes “brand” as a common identity that defines a product or service. Ask your marketing or […]
U.S. Building of the Year candidate 27 of 49: @tackarchitects’ Phenomblue in Omaha, NE: http://www.american-architects.com/en/projects/45695_Phenomblue/vote/year:2014/issue:27
The second volume of The SoDA Report 2014, a biannual publication released by SoDA, The Digital Society, is here! Receive your complimentary download via SlideShare now. On page seven, you’ll find Phenomblue CEO and President Joe Olsen discussing the most important thing to a brand’s success today: “A strong brand is an insurance policy – it […]
Meet the newest three new members of our team – Kate Fitch, Jill Rohde and Brady Jacobsen (in order above). Kate Fitch joins Phenomblue as an Associate Creative Director, specializing in copy. Born and raised in Omaha, Kate has spent the last few years in Kansas City working at Meers, Kalamazoo with Biggs|Gilmore (now VML) […]
U.S. Building of the Week heads to NE to check out @tackarchitects design for @phenomblue: http://www.american-architects.com/en/projects/45695_Phenomblue
No Top Prize for Pharma at First Cannes Health Festival http://adage.com/article/special-report-cannes-lions/top-prize-pharma-cannes-health-festival/293720/ via @adage
New study finds fragmentation hasn’t weakened effects, long-term sales lift from ads stronger than ever http://adage.com/article/cmo-strategy/study-finds-long-term-ad-effects-strong/293636/ via @adage
While many students may be out of the classroom for vacation, this summer will serve as a time for reflection and preparation for school administrators. Today’s post is a carefully curated and relevant resource for the modern higher ed marketer, highlighting recent news and trends within the space. Summer Apps…The New Summer Camp Last year, […]
How Digital Publishers Can Leverage the Use of HTML 5 Video w/ our Technology Director Ryan Means http://www.econtentmag.com/Articles/Editorial/Feature/How-Digital-Publishers-Can-Leverage-the-Use-of-HTML-5-Video-96729.htm
Vol. 1 of the 2014 #SoDAreport is now in the app store! Get it now for free: https://itunes.apple.com/us/app/the-soda-report-2014-v1/id874981814?ls=1&mt=8
While the massive impact of mobile is indisputable, recent research shows a relatively small percentage of online transactions are made on these devices. In fact, the newest trend is webrooming – “testing” a product online, then buying in person. For more on rethinking retail/e-commerce, check out this week’s More post.
This week’s post on recent news from within the retail/e-commerce space has an accidental theme of sorts. We’re rethinking recent, and popular, industry trends. “Your Website Should Be What Your Audience Needs” Most people aren’t visiting consumer-facing, corporate brands’ websites these days – nearly 70% of Fortune 100 corporate websites recently experienced significant traffic declines, […]
Flow in #highered, “an automatic, effortless, but highly concentrated state” of harmonious output http://blogs.kqed.org/mindshift/2014/05/on-the-edge-of-chaos-where-creativity-flourishes/ … via @MindShiftKQED
Like digital many “terms & catchphrases have gone the way of pop culture lexicon, having lost their inherent meaning” http://wallblog.co.uk/2014/05/01/dig
“We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?” -Chris Buettner, Managing Editor and Executive Director, […]