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SoDA Report V1: Brief Strategy vs. Business Strategy

The Digital Society (SoDA) recently released the first volume of its biannual publication The SoDA Report 2015. On page 78, Phenomblue Executive Creative Director Jonathan Tvrdik discusses why it’s more important than ever for organizations to develop clear strategies that extend out of briefs, laddering up to why the business is doing what it is […]

Welcome Gabe Romero, Matthieu Lynch, John Oerter & Cole Collett

We’re pleased to announce a few recent additions to our team. Prior to joining Phenomblue as Vice President of Sales and Marketing, Gabe Romero spent more than fifteen years gaining business experience in both national and international sales management. Gabe’s experience includes managing business and operations for specific business units, including profit and loss reporting, […]

“If the digital age was about building communication lines, the connected age is about linking & focusing them.”

From last night’s #BigOmaha VIP Reception.

Visit our table at the #BigOmaha Middle Party for a chance to win a $100 Visa Gift Card from 8-9pm.

Garage door’s open!

Salsa bar for lunch!

New Office Manager position is up on our Careers page, to assist w/ administrative support & front office activities

SoDA Session on location on 6th Street.

Phenomblue CEO Joe Olsen speaking now at SoDA Session – Adapting to Human Behavior in the Connected Age. Live stream from Austin at http://soda.phenomblue.com.

Look for today’s #SoDASession later this week – we’ll be posting it along with additional takes like this one.

Thanks to all those that attended, watched and participated in today’s SoDA Session. We’ll be sharing the session later this week, along with a few behind-the-scenes looks like this one.

Birthday lunch, followed by birthday sake bombs.

Your brand is an insurance policy.

By Joe Olsen, Phenomblue President and CEO   Throughout my career, “brand” has always been one of the most misunderstood enigmas by both clients and colleagues. The Merriam-Webster dictionary defines “brand” as a like series of products. While Wikipedia describes “brand” as a common identity that defines a product or service. Ask your marketing or […]

Spread the word, new career opportunities at Phenomblue — we’re now searching for a C# .NET Web Developer, Practice Lead, Account Director and Director of New Client Acquisition to join our team. Learn more on our Careers page.

SoDA Report V2: Navigating the Connected Age with Phenomblue, Reactive, Big Spaceship & Huge

The second volume of The SoDA Report 2014, a biannual publication released by SoDA, The Digital Society, is here! Receive your complimentary download via SlideShare now. On page seven, you’ll find Phenomblue CEO and President Joe Olsen discussing the most important thing to a brand’s success today: “A strong brand is an insurance policy – it […]

Phenomblue Friendsgiving (….or an eating contest).

Today on our blog, meet three new members of the team – Kate Fitch, Jill Rohde & Brady Jacobsen.

Welcome Kate Fitch, Jill Rohde & Brady Jacobsen

Meet the newest three new members of our team – Kate Fitch, Jill Rohde and Brady Jacobsen (in order above). Kate Fitch joins Phenomblue as an Associate Creative Director, specializing in copy. Born and raised in Omaha, Kate has spent the last few years in Kansas City working at Meers, Kalamazoo with Biggs|Gilmore (now VML) […]

Are summer apps the new summer camp? What’s the key to better college rankings? Should college classrooms ban laptops? We’re discussing these questions, and other higher ed news and trends today on More.

Are summer apps the new summer camp? What’s the key to better college rankings? Should college classrooms ban laptops? We’re discussing these questions, and other higher ed news and trends today on More.

Boost Your Ratings, Keep Students Engaged and Other Higher Ed News for Summer

While many students may be out of the classroom for vacation, this summer will serve as a time for reflection and preparation for school administrators. Today’s post is a carefully curated and relevant resource for the modern higher ed marketer, highlighting recent news and trends within the space. Summer Apps…The New Summer Camp Last year, […]

While the massive impact of mobile is indisputable, recent research shows a relatively small percentage of online transactions are made on these devices. In fact, the newest trend is webrooming – “testing” a product online, then buying in person. For more on rethinking retail/e-commerce, check out this week’s More post.

Rethinking Retail/E-Commerce

This week’s post on recent news from within the retail/e-commerce space has an accidental theme of sorts. We’re rethinking recent, and popular, industry trends. “Your Website Should Be What Your Audience Needs” Most people aren’t visiting consumer-facing, corporate brands’ websites these days – nearly 70% of Fortune 100 corporate websites recently experienced significant traffic declines, […]

Join us from 4pm to 6pm tonight at Krug Park | Beers & Bloody Marys for appetizers, drinks & drawings! All to support Goodwill Omaha and eliminate unemployment among people who want to work.

Today we wish our VP Marketing Kate Richling a happy three-year work anniversary!

We’re now looking for an Associate Technology Director to lead strategy and development on new and ongoing accounts, and to concept, architect and lead development solutions across multiple technology platforms. Read more and apply now!

More Jobs! We’re now hiring an Associate Technology Director to lead strategy and development on new and ongoing accounts, and to concept, architect and lead development solutions across multiple technology platforms. Read more and apply now!

President and CEO Joe Olsen’s recent article “Digital Isn’t Dead. It’s Iterative.” is now featured on Brand Republic’s The Wall, as well as the all-new SoDA Report. Read about it and our other contributions to the report on More now!

Digital Isn’t Dead. It’s Iterative. More From The SoDA Report.

“We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?” -Chris Buettner, Managing Editor and Executive Director, […]

Happy 2-year work-iversary to our own Jake Dunn, Phenomblue’s associate director of technology!

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