The hardest part of losing weight is sticking to it. Alli Circles gave over four million people who tried Alli in the first year the opportunity to build the support structure they needed to see it through.
About the Work
GlaxoSmithKline’s Alli was the first of its kind – the first ever FDA-approved over-the-counter weight loss pill. Backed by a strong, integrated marketing campaign, and looking to create a loyal fan base, Alli Circles was introduced to engage with consumers after purchase.
Phenomblue built the independent social network to bring together circles of friends and communities of support for customers in a private way. Alli Circles creates a network of users working to improve their lives. The experience was particularly effective as it provided built-in accountability, plus the opportunity to share and celebrate successes with others who have similar weight loss goals. A dynamic and interactive Flash site, Alli Circles provides a 3D experience for users – a first for social networking.
What We Did
- Adobe Flash Platform Development
- Usage Tracking/Analytics
- Web Development