Hayneedle
Reintroducing successful brands is always a challenge. As one of the nation’s top online retailers the stakes are even higher. Inspired by variety, sweet variety, Hayneedle was born and a new story was told.
About the Work
More than 200 niche online retailers were connected into one streamlined, universal shopping cart to form Hayneedle.com in 2009. This massive rebranding effort was launched by Internet retailer NetShops – finding a needle in a haystack made easier.
The “Meet Hayneedle” video was created by Phenomblue to introduce the rebranded company to the world. The feature quality introduction was used to reach investors, customers and business partners. We combined a mixture of live footage, custom photography, 3D animation and compelling story line to tell Hayneedle’s tale.
What We Did
- 3D and VFX
- Animation
- Motion Graphics
- Sound Design
- Strategy
- Video Post-Production
- Visual Design