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Minorwhite

You don’t need a big brand to make big waves. It’s the tiny details that make Minorwhite a group of one a kind artists. Creating an experience as deep as their work was the true marriage of design and technology.

About the Work

Photography is an art of detail. Sometimes the smallest nuances transform an ordinary photograph into a living memory. Enter Minorwhite – a team of photographers looking to creatively showcase their talent and capabilities. With Rolling Stone and Time Magazine covers and countless accolades backing their new Omaha studio, the goal of Minorwhite was to provide an experience that would show the world the difference is in the details.

For Minorwhite, every piece of work evokes emotion and challenges the mind with unique introspection. The challenge was to portray that detail and present an engaging online portfolio that would accurately represent the studio. The product was a gallery that utilizes the latest web presentation technologies and unique design solutions. By incorporating Deep Zoom, a technology developed by Microsoft, website visitors can pan around and zoom in to any of the large, high resolution image featured - all setting a new standard for portfolio websites

What We Did

  • Interface Design
  • Microsoft Silverlight Development
  • User Experience Design
  • Visual Design

Awards

  • 2010 Webby Honoree: Art & Design

Press