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By Joe Olsen, Phenomblue President and CEO Throughout my career, “brand” has always been one of the most misunderstood enigmas by both clients and colleagues. The Merriam-Webster dictionary defines “brand” as a like series of products. While Wikipedia describes “brand” as a common identity that defines a product or service. Ask your marketing or […]
U.S. Building of the Year candidate 27 of 49: @tackarchitects’ Phenomblue in Omaha, NE: http://www.american-architects.com/en/projects/45695_Phenomblue/vote/year:2014/issue:27
The second volume of The SoDA Report 2014, a biannual publication released by SoDA, The Digital Society, is here! Receive your complimentary download via SlideShare now. On page seven, you’ll find Phenomblue CEO and President Joe Olsen discussing the most important thing to a brand’s success today: “A strong brand is an insurance policy – it […]
Meet the newest three new members of our team – Kate Fitch, Jill Rohde and Brady Jacobsen (in order above). Kate Fitch joins Phenomblue as an Associate Creative Director, specializing in copy. Born and raised in Omaha, Kate has spent the last few years in Kansas City working at Meers, Kalamazoo with Biggs|Gilmore (now VML) […]
U.S. Building of the Week heads to NE to check out @tackarchitects design for @phenomblue: http://www.american-architects.com/en/projects/45695_Phenomblue
No Top Prize for Pharma at First Cannes Health Festival http://adage.com/article/special-report-cannes-lions/top-prize-pharma-cannes-health-festival/293720/ via @adage
New study finds fragmentation hasn’t weakened effects, long-term sales lift from ads stronger than ever http://adage.com/article/cmo-strategy/study-finds-long-term-ad-effects-strong/293636/ via @adage
While many students may be out of the classroom for vacation, this summer will serve as a time for reflection and preparation for school administrators. Today’s post is a carefully curated and relevant resource for the modern higher ed marketer, highlighting recent news and trends within the space. Summer Apps…The New Summer Camp Last year, […]